SaaS · developer tools
A data platform as a canal system
Ingest, transform, store, query. Four abstractions nobody can picture — so the world made them locks, filters, basins and one clear reservoir at the end.
The brief
Show what happens to a customer's data between arriving and being useful, without a single diagram.
What came of it
The scenes carry the product tour. The pricing table further down the page went from second-most-visited to first.
- scenes
- 6 scenes
- Art direction
- Soft matte clay diorama